Complete E-Commerce Platform Rebuild
Rebuilt a $25 million e-commerce platform from insurmountable technical debt to a scalable, high-converting website that achieved 70-90% conversion rates and enabled $22M in sales.
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Peavey Mart's website had insurmountable technical debt, didn't work properly in Safari, and was impossible to maintain without breaking functionality. The legacy codebase prevented growth and innovation, particularly for new revenue opportunities like selling live animals online.
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Completely rebuilt the entire Peavey Mart website utilizing Kibo Commerce's React/Next.js framework with just a 4-developer team, creating a scalable foundation that enabled innovative features like ChickDays.ca - the first website on Kibo Commerce to successfully sell live animals.
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